Hi, David. I've just graduated and started job hunting. A recruiter told me to improve my online presence, but I don't really know where to start. That's great advice. Nowadays, employers don't just look at resumes. They check LinkedIn, Facebook, and even YouTube to learn more about candidates. I have a LinkedIn account, but it's mostly empty. What should I focus on? First, make sure your LinkedIn headline is strong. It should tell people who you are and what you specialize in. Oh, mine just says, recent graduate. That doesn't sound very interesting. Exactly. Try something like, marketing graduate, passionate about digital strategy and content creation. That way, you attract the right connections. Got it. What else can I do to make my profile look better? Your LinkedIn bio should highlight your skills, interests, and career goals. Don't just list what you studied. Explain how you can add value. So, instead of just writing, I studied marketing, I should explain what I learned and how I can apply it in a job. Exactly. Also, add any internship experience, projects, or certifications. Employers want to see what you've actually done. That makes sense. Should I also start posting on LinkedIn? Yes. Sharing relevant content can help you get noticed. You can post about industry trends, lessons from an internship, or even your job search experience. That sounds interesting, but I'm not sure what kind of content is appropriate. Keep it professional, but also personal. People connect with real stories and insights. What about Facebook? I mostly use it for personal stuff. That's fine, but be mindful of what's publicly visible. Employers might search for your profile. So, adjust your privacy settings and remove any unprofessional content. Oh, wow. I never thought about that. I should probably go through my old posts. Yes. And if you want to use Facebook professionally, you can join industry groups and participate in discussions. That's a great idea. What about YouTube? If you're comfortable on camera, YouTube can be powerful. Some professionals use it to share knowledge or talk about their field. I've always wanted to try making videos. Would that help my personal brand? Definitely. If you create valuable content, it helps you build authority in your industry. I like that. I'll start by improving my LinkedIn profile, then maybe try posting something. That's a great plan. Just be consistent, stay authentic, and keep learning. A strong online presence can open many doors.